TruGiclee is a digital printing technology which produces an exact reproduction of the original on canvas at the highest quality available to the culture today. Giclée (often pronounced "zhee-clay" or "jhee-clay") uses archival standards consistent with that of a collectable fine art print. TruGiclee is a certification given to master printers by the GPA. The GPA is the Giclee printers association.

The Giclée has gained wide popularity among both artists and art buyers for the following reasons:

1. Giclée reproductions are printed using pigment inks. Pigment inks are inherently archival, withstanding the destructive effects of light and humidity for more than 100 years before color fade sets in.
    

2. Giclée reproductions are printed on acid-free fine art papers and canvas. The use of acid-free papers and canvas prevents a reproduction from turning brown and brittle over time.
    

3. Giclée reproductions are printed in high resolution using advanced color control technology. This results in reproductions of exceptional detail and color depth. These factors are important elements of high quality giclées that capture the look and feel of the original artwork.

A Giclée is considered by many to be the "next best thing to an original" because of its close resemblance to the original, archival qualities and more affordable price.